Volume 5

16 pages 774 K bytes

Standardization of Internet Retail E-Business Solutions Walaipan Kesthong The University of West Florida Pensacola, FL 32550 USA June Wei The University of West Florida Pensacola, FL 32550 USA Lai C. Liu The University of Texas-Pan American Edinburg, TX 78541 USA Kai S. Koong The University of Texas-Pan American Edinburg, TX 78541 USA

Abstract: The Internet retail industrial volume is increasing continuously, while Information Technology (IT) has not been fully implemented in the Internet retail industry due to factors such as the lack of standards. The current study aims at developing standardized e-business solutions in the Internet retail industry based on value chain analysis in order to accelerate IT adoptions, thereby increase business values. Specifically, three phases were involved. In the first phase, general e-supply, e-value, and e-customer chain models for the Internet retail industry were presented to show how IT could be adopted efficiently. In the second phase, e-business solutions in the Internet retail industry were developed by mapping from the three chain models. In the third phase, the current patterns of IT adoptions in the Internet retail industry were presented by investigating applications of e-business solutions in the top ten dominant companies. From the study, IT adoptions facilitate the companies in the retail industry to gain competitive advantages over their brick-and-mortar competitors. The standardized e-business solutions for the companies in Internet retail industry are categorized as basic and specific solutions. The former are the solutions needed by every company in Internet retail industry; and the latter are the solutions needed only by companies operate in specific market segment.

Keywords: e-business standardized solutions, IT adoption, e-value chain management, competitive advantage, retail industry (Internet)

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Recommended Citation: Kesthong, Wei, Liu, and Koong (2007). Standardization of Internet Retail E-Business Solutions. Information Systems Education Journal, 5 (15). http://isedj.org/5/15/. ISSN: 1545-679X. (A preliminary version appears in The Proceedings of ISECON 2005: §3572. ISSN: 1542-7382.)