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ISEDJ 5(35)

Volume 5, Number 34

December 7, 2007

21 pages 2213 K bytes

Research Design for Assessing Attitudes in Technology Acceptance: Chinese Americans and Internet Banking Lloyd G. Gibson Seton Hill University Greensburg, PA 15601 USA

Abstract: Cultural factors, especially language, are important in studying the phenomenon of Internet banking adoption by Chinese Americans. As part of a study of Internet banking adoption by Chinese Americans, research design was an important issue. This was particularly true when considering the high percentage of Chinese Americans that speak a language other than English in their homes. The importance of research design was also true given the cultural differences between Americans and Chinese. In order to insure that a representative sample of this population was surveyed, it was important to develop a Chinese language version of a survey along with an English version and to consider cultural differences between Americans and Chinese when collecting data. The results showed that, when given a choice of language surveys, 59% of the participants preferred the Chinese version and that there were significant differences between the responses to the English version as compared to the responses to the Chinese version.

Keywords: Internet banking, online banking, Chinese Americans, technology acceptance, diffusion of innovations, Chinese language, Chinese culture, research design

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