Volume 4
Volume 4, Number 18 |
March 31, 2006 |
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Hye-Jeong Chun
June Wei
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Abstract: The development of user-friendly mobile commerce (m-commerce) environment is crucial to the success of m-commerce. The current research develops a feature based mobile-commerce framework for air travel industry by studying the existing e-ticketing environments. Specifically, seventeen online air travel agencies are examined to find necessary features for online ticketing with a focus on user-friendly features. These features are further classified into three categories to develop a related feature pyramid. These features are crucial to the success of m-ticketing development. Multivariate cluster analysis is also conducted to classify these 17 agencies into 3 groups. The beneficiaries of the findings from the current research are existing on-line travel agencies, future m-ticket travel agencies, and the developers of mobile devices.
Keywords: mobile commerce, mobile ticketing, airline travel agent website, cluster analysis
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Recommended Citation: Chun and Wei (2006). Development of a User-Friendly Mobile Commerce Framework for Air Travel Agencies. Information Systems Education Journal, 4 (18). http://isedj.org/4/18/. ISSN: 1545-679X. (Preliminary version appears in The Proceedings of ISECON 2004: §3122. ISSN: 1542-7382.)