Volume 4

13 pages 642 K bytes

Web Site Usability in Higher Education Sandra Christoun Bridgewater State College Bridgewater, MA 02345 USA Hope Aubin Bridgewater State College Bridgewater, MA 02345 USA Christine Hannon Bridgewater State College Bridgewater, MA 02345 USA Robert M. Wolk Bridgewater State College Bridgewater, MA 02325 USA

Abstract: The use of Web site technology in higher education presents a challenge. Measurement of Web site usability requires continual analysis. This research investigates student’s overall satisfaction with a College’s Web site. A research team designed and administered an on-line Likert scale survey, to measure student satisfaction with regard to the College Web site’s technology, usability, aesthetics, and content. The researchers used an on-line application survey to reach a large audience with fast and inexpensive delivery. The responses collected represented a significant sample of the College’s student population. Over ten percent of the total college population responded to the survey. The on-line survey results indicate that 89.4% of those respondents agreed or strongly agreed that they are, overall, satisfied with the Web site. A test and retest conducted in two classroom two weeks later proved the original findings to be valid. The instrument and methodology employed provide a benchmark for other institutions of higher learning requiring examination of their Web site usability.

Keywords: higher education, web site, usability, online survey, survey online, aesthetics

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Recommended Citation: Christoun, Aubin, Hannon, and Wolk (2006). Web Site Usability in Higher Education. Information Systems Education Journal, 4 (110). http://isedj.org/4/110/. ISSN: 1545-679X. (A preliminary version appears in The Proceedings of ISECON 2005: §3352. ISSN: 1542-7382.)